A mix of formats, including street furniture, transit and mall displays were used to drive potential members into the The Sports Club LA locations across the country in an effort to generate new memberships. Bluetooth enabled bus shelters wirelessly transmitted a "one-day complimentary pass” to the PDA’s of passersby. The opt-in rate averaged at 15% with no call to action. The exact number of pings
and opt-in's were provided to SCLA for each location.