Everything Outdoor Media, LLC
Your single source for everything you need to know about outdoor / out-of-home advertising
Your single source for everything you need to know about outdoor / out-of-home advertising
Everything Outdoor Media, LLC
Baby Phat
On September 15 2009, Kimora Lee Simmons aired her fall fashion show with a live stream video from the Roseland ballroom in NY to the heart of Times Square. This is the first time a designer has made the fashion show available to the public. A spectacular billboard equipped with live-stream video and audio captivated thousands of Baby Phat fans and passersby. The event was developed by Kimora and the Baby Phat team to inspire fans, and to support fashion as an industry in New York. At the street level in Duffy Square, spirited Baby Phat representatives engaged fans with a "pink balloon contest" which challenged fans with trivia questions about their favorite celebrity designer and her collection, for a chance to win a fabulous prize. In addition, gift bags and samples of the new "Dare Me" fragrance and "Moroccan Oil" were also distributed to fans. (Click here to see the live stream video)
To further promote the Baby Phat brand name during the height of the season for fall fashions, strategically placed bus shelters, urban panels and billboards are utilized to increase awareness and sales while showcasing Fall '09 styles among urban audiences and Macy's shoppers in Los Angeles and New York City.
To further promote the Baby Phat brand name during the height of the season for fall fashions, strategically placed bus shelters, urban panels and billboards are utilized to increase awareness and sales while showcasing Fall '09 styles among urban audiences and Macy's shoppers in Los Angeles and New York City.