Transit Advertising is advertising on transportation vehicles such as buses, taxicabs, subways, commuter trains, rapid transit trains and ferries, as well as inside airports and other transportation terminals. Transit offers high frequency due to duplication of annual travel patterns and because it follows the flow of people from the heart of the city to home, as well as to airports, convention centers, and shopping and entertainment districts. Transit delivers broad and targeted reach, and relatively low CPMs. Media and production are affordable when you are considering multi-market programs since there are standard sizes available nationwide.
Innovations include: Wrapped vehicles (interior and exterior), branded vehicles, digital displays, illuminated displays, tunnel wraps, station domination, LED displays, 3-D displays and event staging.