Strategically placed digital billboards and alternative digital media formats nationwide pinpoint and target a large number of TWC cable viewers effectively, cost-efficiently, and with creative impact.  The dexterity of digital out-of-home allows TWC "On Demand" to promote various movies for short term weekly and two week schedules.   With the advent of digital outdoor media formats, multi-market outdoor advertising programs can now be planned, negotiated, produced and on site within a a two weak lead time.