EOM is there every step of the way during the planning, purchasing and implementation of your media plan. A systematic and creative approach is taken from start to finish, making everything easy and efficient for you.
Industry Tutorials, News, and Updates:
- A tutorial that will bring you up to speed on all available out-of-home advertising options, as well as the marketing, research, creative and production services available
- Regular updates on industry news, innovations, and opportunistic/remnant deals
Marketing and Research Services:
- Industry spending reports by category
- Mapping of consumer target demographics, psychographics, trading areas and appropriate media
- Commuter profile analysis of target audiences
Media Selection and Placement:
- Identification of media as it relates to creative, consumer targets, commuter patterns and environment
- Gathering, evaluation, and coordination of proposals
- Negotiation of media space
- Drive-through or walk-through of the space under consideration or contracted
- Contracting media space with vendors
Creative and Production Services:
- Spec artwork representing your creative on the media format considered/purchased
- Creative testing by placing your creative in a virtual outdoor environment
- Production services, including negotiating, purchasing, and trafficking materials
Post-Buy Services:
- Oversee execution of program
- Drive-through or walk through of posted media
- Orderly compilation of proof-of-performance affidavits, completion reports and photos
* Many of the creative, mapping, marketing and creative resources are provided at the vendor level and may vary according to the media type considered.