“Strategically placed bus shelters and urban panels in New York City showcased Steven and Natural Comfort shoes throughout the five boroughs of NYC while emphasizing distribution outlets and hip and trendy shopping areas. Outdoor is the perfect way to speak fashion and comfort to trendsetting women (25–54) while they are on the runway of the streets all day long, where the trends are set.”
—Gina Campbell Thornton, Steve Madden, LLC