Digital advertising is one of the fastest growing areas in the out-of-home advertising industry. For the first time, outdoor advertising can offer the day-part flexibility and dexterity offered by print and broadcast. The digital component augments the traditional benefits of OOH keeping the media fresh, relevant and growing. Digital platforms are available on highway and street level billboards, the facades of buildings, street furniture, transit displays, in grocery stores, health clubs, movie theaters...to name a few. These platforms provide advertisers the opportunity to deliver relevant messages at the right time, in the right place. For more on the future of digital Out-of-Home advertising and recent case studies, see Advertising Age , Outdoor Outlook.