The potential viewing time of out-of-home media formats is short. Designing creative requires brief, clear and powerful expression. (Seven or less words and with fewer than three elements for static units). This can be a challenge, but when it’s done right, you’ll get the most out of your media plan. Below are examples of Obie Award creative executions. For tips on designing optimal outdoor creative, visit the Outdoor Advertising Association Creative Resources Center or email Everything Outdoor Media.
“Oh how difficult it is to be simple.” “With an apple, I will astonish Paris.”
- Vincent Van Gogh -Paul Cezanne